Maggie Shea

Croscill

Rebranded homepage and led redesign to accommodate content, product detail images and storytelling. Conducted a research study of younger consumers and found that casual comfort and mix and match customizable bedding resonated best. Sheets were the most highly replenished product - partnered with design & PD to relauch category. Focused on deeper brand storytelling, implemented paid social campaigns, google shopping, display.

Email database grew to 120K customer 20% growth YOY. Open rates of 25%+. above industry benchmark. New cotton casual style sold out exceeded projections due to email campaigns in conjunction with social ads and googleshopping campaigns implemented.

Relaunched sheets the most highly replenishable category. Focused on details like pleated pintucked details, luxurious high thread count and colorways to articulate unique features.

Led creative development of promotional emails. Utilized aspirational lifestyle images to preserve product value.