Email database grew to 120K customer 20% growth YOY. Open rates of 25%+. above industry benchmark. New cotton casual style sold out exceeded projections due to email campaigns in conjunction with social ads and googleshopping campaigns implemented.
Relaunched sheets the most highly replenishable category. Focused on details like pleated pintucked details, luxurious high thread count and colorways to articulate unique features.
Led creative development of promotional emails. Utilized aspirational lifestyle images to preserve product value.
A private label company with eco-focus enters D2C space needed to develop a youthful tone of voice.
A founder based beauty brand broadens its audience by appealing to a younger consumer while retaining core beauty enthusiasts.
Iconic women’s workwear brand needed to modernize and speak to a younger audience with a more flexible/casual workplace culture.