Partnered with Laura Geller herself, Product Development and Design Teams to develop the Roman Holiday TSV for QVC. Developed collection storytelling from packaging and instructional inserts to on-air presentation. TSV grossed over $5.2MM in 24 hours many shades selling out.
Created postcards to drive viewership and excitement for upcoming TSVs which were sent to top customers.
TSVs included:
Led blogger sampling efforts in conjunction with TribeDynamics PR agency resulting in over 10MM organic impressions.
Briefed PR agency on product launches provided benefits, points of differentiation and facilitated editor sampling. Lead to millions of earned press impressions.
Coordinated events inclusive of makeup artists, large scale pipe & drape backdrops, signage, bounce-back cards, giftbags and contest/giveaways.
Events included:
Worked with PD, design and sales to create Baked Liquid Radiance Foundation Launch Collateral and 360 marketing platform messaging. Graphics and messaging utilized on Laurageller.com, QVC and Ulta.
Developed collateral for regional beauty advisors including product guides, appointment cards, shade matchers and event signage.
A 75 year old home textile brand with a brick & mortar focus needed a fresh look to reach a younger customer.
A private label company with eco-focus enters D2C space needed to develop a youthful tone of voice.
Iconic women’s workwear brand needed to modernize and speak to a younger audience with a more flexible/casual workplace culture.