Administered a consumer survey to gain brand insight and inform branding and product development.
Key Findings:
Developed brand postioning based on consumer research
Touchless Soap Dispenser product story. Lead, developed and executed product story for the Touchless Soap Dispenser inclusive of packaging, photography, copy and iconography.
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A 75 year old home textile brand with a brick & mortar focus needed a fresh look to reach a younger customer.
A founder based beauty brand broadens its audience by appealing to a younger consumer while retaining core beauty enthusiasts.
Iconic women’s workwear brand needed to modernize and speak to a younger audience with a more flexible/casual workplace culture.