Maggie Shea

Jones New York

Iconic women’s workwear brand needed to modernize and speak to a younger audience with a more flexible/casual workplace culture.

Implemented a brand tracker and applied learnings to marketing campaign direction

  • Ranked #5 among favorite brands; equal to Michael Kors and Calvin

  • Favored brand for: Jackets/Blazers, Pants/Skirts

Partnered with design to articulate an evolved aesthetic – continuing its communication of sophisticated, polished style.

Campaign photography captures the beauty of the fashion through a simplistic viewpoint with aspirational yet attainable style and attitude. The images are strong enough to stand alone as portraits while feeling like a dynamic series when presented together.

Display JNY’s Spring Collection across premium editorial sites with Interactive Lookbook Rich Media Units & Standard banners across key editorial sites.

Feature lookbook, allowing consumers to engage and explore the looks Shoppable functionality and ability to share on social.