Implemented a brand tracker and applied learnings to marketing campaign direction
Ranked #5 among favorite brands; equal to Michael Kors and Calvin
Favored brand for: Jackets/Blazers, Pants/Skirts
Partnered with design to articulate an evolved aesthetic – continuing its communication of sophisticated, polished style.
Campaign photography captures the beauty of the fashion through a simplistic viewpoint with aspirational yet attainable style and attitude. The images are strong enough to stand alone as portraits while feeling like a dynamic series when presented together.
Display JNY’s Spring Collection across premium editorial sites with Interactive Lookbook Rich Media Units & Standard banners across key editorial sites.
Feature lookbook, allowing consumers to engage and explore the looks Shoppable functionality and ability to share on social.
A 75 year old home textile brand with a brick & mortar focus needed a fresh look to reach a younger customer.
A private label company with eco-focus enters D2C space needed to develop a youthful tone of voice.
A founder based beauty brand broadens its audience by appealing to a younger consumer while retaining core beauty enthusiasts.